RoverView Terms of Service

1. Preamble and definitions

"Provider"

Nova42 S.r.l., VAT 16709281006, with registered office in Rome, Italy. E-mail: info@nova42.it.

"Service"

The RoverView platform, accessible via the web and through compatible client applications, which provides tools for multi-channel analysis, document management, brand memory and artificial-intelligence-based insights for marketing agencies and digital communication professionals.

"User"

The natural person authorized by the Agency to access the Service through a registered account.

"Agency"

The organization (legal entity or professional) holding the subscription to the Service, within which one or more Users operate.

"Client"

The Agency's client whose marketing data is analyzed, stored and managed through the Service.

"Statistical Data"

The performance metrics, audience data, content statistics and analytical information originating from the accounts of the third-party platforms connected to the Service. The Statistical Data are associated with the account of the originating platform and are stored on the platform independently of the Agency and the Client.

"Agency Content"

All documents, texts, images, assets, brand memory, briefs, reports, AI outputs and any other material uploaded, created or generated within the platform by the User or the Agency. The Agency Content is the property of the Agency that entered it.

The Service is intended for professional, business-to-business use by agencies, internal teams and authorized collaborators.

2. Subject matter of the Service

RoverView is a multi-tenant SaaS platform that enables marketing agencies to:

• Connect and aggregate data from accounts and platforms supported by the Service. The integrations currently available include Instagram/Meta, TikTok, Google Analytics and LinkedIn; further platforms may be added, restricted or removed over time at the Provider's discretion.
• View unified metrics for organic content, advertising campaigns and web analytics.
• Generate insights, analyses and reports through artificial intelligence functionalities and semantic search tools.
• Upload, create, organize and store within the platform documents, brand memory, creative briefs, editorial guidelines, graphic assets and any other content relevant to each Client.
• Persistently retain all Content uploaded or generated, making it available to the Agency and to authorized Users for the entire duration of the contractual relationship.

The Service is provided "as is" and "as available". The Provider reserves the right to add, modify, suspend or remove functionalities at any time, upon reasonable notice to active Users. The Provider does not guarantee the compatibility or continuity of integrations with third-party platforms, whose APIs and access conditions are determined autonomously by the respective owners.

3. Registration and account

To access the Service it is necessary to create an account by providing truthful, complete and up-to-date information. The User is solely responsible for safeguarding their own access credentials (e-mail and password) and for any activity carried out through their account, including operations performed by third parties who have obtained access to the User's credentials due to the User's negligence.

The Agency is responsible for managing the roles assigned to its Users (Administrator, Operator, Client) and the related authorizations within the platform. The Agency guarantees that the Users it authorizes operate in compliance with these Terms.

The User must notify the Provider promptly and without undue delay in the event of unauthorized access or suspected compromise of their account, by writing to info@nova42.it.

4. User obligations

The User undertakes to:

• Use the Service in compliance with applicable law, these Terms and any instructions of the Provider.
• Not attempt to access data, workspaces or accounts of other Agencies or Users without authorization.
• Not use the Service for unlawful, fraudulent, defamatory activities or activities that infringe intellectual property rights or other third-party rights.
• Not interfere with the operation of the platform, including attempts at reverse engineering, decompilation, unauthorized scraping, cyberattacks or improper use of the Service's APIs.
• Not upload or store on the platform content that is unlawful, offensive, defamatory, contains malware or is otherwise in violation of applicable laws or regulations.
• Guarantee that they hold the authorizations necessary to connect third-party platform accounts on behalf of their Clients and to upload and process the related data.
• Guarantee that the data uploaded, connected, generated or otherwise processed through the Service is collected and used lawfully, with the disclosures and legal bases required by applicable legislation on the protection of personal data.
• Keep their account data up to date and promptly communicate any relevant changes.

5. Plans, payments and billing

The Service may be offered under free or paid plans, as described on the website, in the commercial documentation or in the offer accepted by the Agency. Prices, usage limits, storage space and available functionalities may vary depending on the active plan.

Unless otherwise agreed in writing, any fees are due in advance for the relevant period (monthly or annual). The Agency is responsible for the payment of all fees due in relation to the subscribed plan.

In the event of non-payment, the Provider reserves the right to suspend access to the Service — including access to the Content stored on the platform — after sending a written reminder and the expiry of a notice period of at least 15 days. Suspension does not entail the immediate deletion of the data, which will be retained for a reasonable period to allow regularization.

Prices and economic conditions may be modified with at least 30 days' notice before the next renewal or the application of the new conditions. The Agency may withdraw from the contract before the entry into force of the changes by communicating its intention in writing.

6. Intellectual property, data and Content

All intellectual and industrial property rights relating to the Service — including software, source and object code, interfaces, design, algorithms, models, trademarks, logos and documentation — are and remain the exclusive property of Nova42 S.r.l. No provision of these Terms confers upon the User or the Agency any intellectual property right in the Service.

The User and the Agency retain full ownership of the Agency Content uploaded, created or generated within the platform. By using the Service, the Agency grants the Provider a limited, non-exclusive, non-transferable and revocable license to process, store, elaborate and display such Content solely for the purposes of providing the Service and its functionalities, including processing through AI providers.

The Statistical Data originating from the accounts of the connected third-party platforms constitute assets of the platform and are stored by the Provider independently of the Agency and the Client. The Agency acknowledges and accepts that the Statistical Data do not belong to it exclusively and that the Provider has the right to retain them even after the disconnection of the Client, the deletion of the Client from the platform or the termination of the contractual relationship with the Agency, in order to ensure the continuity of the analytical history and the portability of the data to any new Agencies entrusted with the management of the same account.

The Provider will not use the Agency Content for its own purposes other than the provision of the Service, except as provided by law or by these Terms.

For the personal data processed by the Agency through the Service on behalf of its Clients, the Provider acts as Data Processor pursuant to Art. 28 GDPR within the limits necessary for the provision of the Service, without prejudice to the processing carried out autonomously for security, legal obligations, administration of the contractual relationship and the protection of its own rights. The Agency may request the signing of a data processing agreement (Data Processing Agreement, DPA) pursuant to Art. 28 GDPR by writing to info@nova42.it.

The insights, reports and outputs generated by the artificial intelligence integrated into the Service are provided for informational and operational support purposes only. They do not constitute professional advice of any kind. The User is solely responsible for the decisions made on the basis of such outputs and for their use in relation to their own Clients.

7. Data storage on the platform

The RoverView platform manages two distinct categories of data, each with different rules of ownership, retention and deletion:

7.1. Statistical Data of connected accounts

The Statistical Data originating from the accounts of the connected third-party platforms are stored on the platform independently of the Agency and the Client. Such data are associated with the account of the originating platform (e.g. an Instagram profile, a Google Analytics account) and constitute assets of the platform. The Agency acknowledges and accepts that:

• The Statistical Data are not deleted in the event of the disconnection of a Client from the Agency, the deletion of a Client from the platform or the deletion of the Agency's account.
• The Statistical Data remain available to be viewed by any new Agency that is entrusted with the management of the same third-party platform account.
• This architecture is intended to ensure the continuity of the analytical history, the portability of the data and the proper functioning of the Service.

An exception applies to the data deletion request submitted by a user through Meta (Facebook): in such a case, the data relating to the Meta integration — connected accounts, credentials and synchronized data — are removed from the Service and permanently deleted within 90 days of the request, as provided by Art. 8.1.

7.2. Agency Content

The Agency Content (documents, brand memory, briefs, assets, reports, AI outputs) is the property of the Agency that entered it and is stored on the Provider's systems for the entire duration of the contractual relationship. The retention and deletion rules are as follows:

• Deletion of the Agency's account: all Agency Content is deleted from the platform's systems, without prejudice to the technical times for removal from backups (normally within 90 days of the deletion of the account) and any retention obligations provided by law. Before deletion, the Agency may request the export of its Content.
• Disconnection of a Client from the Agency: the Agency Content associated with that Client remains accessible to the Agency within its workspace. The Statistical Data of the account remain on the platform and will be available to the new Agency entrusted.
• Deletion of a Client from the platform: the Agency Content associated with that Client (documents, brand memory, briefs and assets) is retained for a period of 90 days from the date of deletion, during which the Agency may request its export. After this term expires, the Content is permanently deleted, without prejudice to the technical times for removal from backups.

7.3. Security of storage

The Provider undertakes to adopt adequate technical and organizational measures to ensure the security, integrity and availability of the stored data, including periodic backups, encryption and access controls. However, the Provider does not guarantee that the stored data is immune from loss, corruption or unauthorized access in all circumstances and will not be liable for damages resulting from events of force majeure, infrastructure failures or actions of third parties.

8. Third-party platform integrations

The Service allows connection to accounts of supported third-party platforms through OAuth protocols or other authorization mechanisms. The User:

• Acknowledges and accepts that such integrations are subject to the terms of service, privacy policies and conditions of use of the respective third-party platforms, with which the User remains solely responsible for compliance.
• Authorizes RoverView to access, download and store on the platform the data made available through the APIs of the third-party platforms, within the limits of the permissions granted during the authorization flow.
• May revoke access at any time by disconnecting the account from the third-party platform through the settings of the Service or directly from the third-party platform.

The Provider is not responsible for interruptions, changes to APIs, revocations of access, restrictions or variations to the conditions of use imposed by the third-party platforms that may affect the availability, completeness or up-to-dateness of the data within the Service.

8.1. Integration with Meta (Facebook and Instagram)

By connecting a Facebook Page or an Instagram Business account, the User authorizes RoverView to access, on a read-only basis, the data covered by the Meta permissions listed in the Privacy Policy. RoverView does not publish, modify or delete content on the connected accounts. Access can be revoked at any time from the Facebook settings ("Settings → Apps and Websites") or by disconnecting the account from the Service; the retention of the imported data is governed by Art. 7.

Data deletion requests submitted by the User through Facebook ("Apps and Websites → RoverView → Remove") are handled automatically: upon receipt of the request, RoverView removes the connected accounts and the related credentials from the Service immediately, and provides a confirmation code and a deletion status URL in accordance with Meta's data deletion protocol. The data removed — including the content and metrics synchronized from the Meta integration — is permanently deleted within 90 days of the request.

8.2. Integration with TikTok

By connecting a TikTok account through TikTok Login Kit (OAuth 2.0 with PKCE), the User authorizes RoverView to access, on a read-only basis, the data covered by the TikTok scopes listed in the Privacy Policy (user.info.basic, user.info.profile, user.info.stats and video.list, limited to videos owned by the User). RoverView does not publish, modify, delete or comment on content on the connected TikTok accounts, and does not use publishing endpoints (Content Posting).

The use of the integration is subject to the TikTok Terms of Service and the TikTok Developer Terms of Service. The access tokens are encrypted and revoked upon disconnection. The User may revoke access at any time by disconnecting the account from the Service or from the settings of their own TikTok account ("Settings and privacy → Manage app permissions"). Upon disconnection, the connected accounts, the related credentials and the synchronized data are removed from the Service immediately and permanently deleted within 90 days; the retention of the imported data is governed by Art. 7.

9. Limitation of liability

Within the limits permitted by applicable law and save in cases of willful misconduct or gross negligence, where mandatory:

• The Service is provided "as is" and "as available", without express or implied warranties of any kind, including warranties of merchantability, fitness for a particular purpose, non-infringement or uninterrupted availability.
• The Provider does not guarantee that the Service is error-free, uninterrupted, secure or that the results obtained — including the artificial intelligence outputs — are accurate, complete or suitable for the User's specific purposes.
• The Provider is not liable for indirect, incidental, consequential or punitive damages or for loss of profit, loss of data, loss of business opportunities or reputational damage resulting from the use or the inability to use the Service.
• The Provider's total liability towards the Agency, for any cause and on any basis, is limited to the amount actually paid by the Agency to the Provider in the 12 months immediately preceding the event that gave rise to the liability.

The User acknowledges that the outputs generated by the artificial intelligence may contain inaccuracies, incomplete information or results that are not appropriate to the specific context and undertakes to always verify their accuracy and adequacy before using them or communicating them to third parties.

10. Suspension and termination

The Provider reserves the right to suspend or deactivate an account temporarily or permanently in the event of:

• Violation, even partial, of these Terms.
• Non-payment of the fees due after the expiry of the notice period.
• Activities that compromise the security, stability or proper functioning of the platform.
• Uploading or storage of Agency Content that is unlawful or in violation of third-party rights.
• Request by the competent authorities.

In the event of suspension, the Provider undertakes to notify the Agency promptly, indicating the reasons for the suspension and, where possible, the corrective actions necessary to restore access.

The User may withdraw from the Service at any time by requesting the deletion of their account. The Agency may withdraw from the contractual relationship with written communication to info@nova42.it. In the event of withdrawal, the provisions of Art. 7 on the retention and deletion of data apply: the Statistical Data will remain on the platform, while the Agency Content will be deleted according to the timeframes indicated in Art. 7.2.

11. Governing law and jurisdiction

These Terms are governed by and interpreted in accordance with Italian law. For any dispute arising from the interpretation, performance or termination of these Terms and of the contractual relationship, the parties acknowledge the exclusive jurisdiction of the Courts of Rome, Italy.

In the event of disputes with Users qualifying as consumers pursuant to Legislative Decree 206/2005 (Italian Consumer Code), the mandatory provisions protecting consumers apply, including the jurisdiction of the court of the consumer's place of residence or elected domicile, as well as the right to make use of the alternative dispute resolution (ADR) procedures provided by applicable legislation.

12. Amendments to the Terms

The Provider reserves the right to modify these Terms at any time, in order to adapt them to regulatory, technological or Service-related changes. The changes will be communicated to registered Users via e-mail or through a notice on the platform at least 30 days in advance of their entry into force.

Continued use of the Service after the entry into force of the changes constitutes acceptance of the new conditions. In the event of disagreement, the Agency may withdraw from the Service before the entry into force of the changes, in the manner provided by Art. 10.

13. Final provisions

Should one or more clauses of these Terms be declared null, invalid or unenforceable by a competent judicial authority, the remaining clauses will remain fully valid and effective. The parties undertake to replace the null clause with a valid provision that reflects as faithfully as possible the original intent.

The failure or delay by the Provider to exercise a right provided by these Terms does not constitute a waiver of that right nor does it prejudice the possibility of exercising it in the future.

14. Contacts