RoverView brings organic social, advertising and web analytics into a single workspace — then layers AI on top to turn multi-channel data into clear, data-driven decisions for every brand that connects its own accounts.
RoverView is a multi-tenant SaaS platform designed for marketing agencies that manage multiple clients across multiple channels. It aggregates data from organic social media, ad campaigns and web analytics into a single interface, powered by AI that understands the context of each brand to generate actionable insights.
Manage multi-client portfolios from one workspace, with full isolation between each client's data.
Marketing teams with a presence across several platforms get one unified view of performance.
Anyone who needs a unified, comparable view of cross-channel performance to make better calls.
Everything you need to collect, understand and act on marketing data across every channel — with AI built into the core, not bolted on.
Aggregate metrics across organic, advertising and web analytics. Filter by period, channel and client, compare views (Organic vs. Ads) and drill down to a single account or post.
Chat with an AI that has access to the brand context, metrics and content of each client. Ask about performance and get data-driven recommendations, grounded in your real data via RAG.
Instead of static dashboards, the AI generates interactive interfaces — charts, tables and metrics — in response to your questions. You ask; the system builds the right widget.
Create AI agents with custom system prompts, names and icons. The architecture is provider-agnostic: each agency configures its own LLM providers, with API keys stored encrypted.
Automatically builds a rich brand context from connected accounts, uploaded documents and web pages. Everything is turned into vector embeddings (pgvector) for accurate semantic retrieval.
Audience demographics per account and aggregated per client, plus interactive time-series trends. Background workers keep data fresh and refresh access tokens automatically.
Four steps take you from raw, scattered data to insights you can act on.
Securely connect Meta, Google Analytics, TikTok and LinkedIn through official OAuth — you grant access, and only the scopes the platform needs.
Background workers pull profiles, posts, ad campaigns, insights and analytics. Access tokens are refreshed automatically so syncing keeps running.
Brand Memory builds context from your accounts and documents. Content is embedded locally for semantic search, so the AI truly understands each brand.
Ask questions, compare channels and let the AI surface the right widget, trend or recommendation — in minutes, not days.
RoverView connects to your owned accounts through official platform APIs and OAuth 2.0. You authorize each connection, and you can disconnect at any time.
| Platform | Connection | Data synced |
|---|---|---|
| Meta — Facebook & Instagram | OAuth 2.0 | Profile, posts, stories, insights and audience demographics |
| Google Analytics (GA4) | OAuth 2.0 · 2-step | Sessions, users, pageviews, bounce rate, traffic sources, devices and geography |
| TikTok | OAuth 2.0 · Login Kit | Profile, the account's own videos and their view/like/comment/share counts — read-only, authorized by the account holder |
| OAuth 2.0 | Profile / organization, posts and post insights |
RoverView is a commercial multi-tenant SaaS with open self-serve signup. We do not own, operate or manage any connected TikTok account. The TikTok account holder authorizes RoverView themselves, signing in on tiktok.com through the official Login Kit (OAuth 2.0 with PKCE) and granting consent on their own device. RoverView then reads, through the Display API, the profile, the account's own videos and their view, like, comment and share counts — so the account holder can analyze their performance alongside their other channels. Access is strictly read-only: we never post, edit, delete or comment, and we call no Content Posting endpoint. We request only the scopes we need; access tokens are encrypted, refreshed automatically and revoked on disconnect. TikTok data is shown only inside the authenticated dashboard, to the account holder and the workspace members they authorize — it is never displayed on any public page.
Protecting your data and your clients' data is built into the architecture — not added as an afterthought.
OAuth access tokens are encrypted at the application level (AES-256-GCM) with key versioning — not just stored in plaintext.
Embeddings are generated locally, on our own infrastructure — your content is not sent to third-party embedding services. Privacy- and GDPR-friendly by default.
Multi-tenancy isolates every agency's clients, users and data. Access is governed by role-based access control (Admin, Operator, Client).
Disconnect any account at any time. Tokens refresh automatically while connected, and we support data-deletion requests.
A modern stack with a memory-safe Rust backend, a cross-platform Flutter app and a PostgreSQL database with native vector search.
Unify organic social, advertising and analytics in one AI-powered workspace, and turn scattered data into decisions you can defend.